Jomay Cao, the 25-year-old designer behind the popular eponymous evening and bridal wear line, got her start in consumer psychology, a career she eventually left to work as a stylist in 2009 and start designing her own line of clothing in 2012. Since her career change almost 6 years ago, Cao has seen her dresses displayed on many a runway and now the expansion of her business with the opening of her own boutique this February in Subiaco. This new flagship concept store is located at 2/94 Rokeby Road and carries Cao’s gorgeous gowns along with accessories, beauty products, and more––the perfect one-stop-shop for any bride-to-be (or just any lady with the need for a beautiful dress!)
Before starting her line, she took two months to travel Europe, specifically London and Paris, in search of inspiration, which she now claims to find in architecture, décor, and fashion icons like Coco Chanel. Much like Chanel, who changed the fashion world in her heyday with her claims that luxury could still be comfortable, Cao has set out with the desire to make every woman she dresses “exude radiance and effortlessness.”
As for her line, the WA-based Cao has described her style as simple and understated glam, preferring clean lines and “not too much fuss,” which is evident in her gowns. The colours black, red, and (since she is a bridal designer) white seem to be Cao’s preferred colours, with most of her designs featuring different shades of each. Dresses fully decked-out in sequins, the finest satins, taffetas, and laces can be found lining the walls and racks of the shop, where customers can make appointments for fittings and have dresses custom designed by Cao. Elegant yet minimalist is the best way I can think to describe Cao’s clothing and décor style––her gowns are not overly decorated with prints or flashy decorations, while the décor in her store is classy and simple and doesn’t draw away from the beauty of the gowns it is meant to display.
Cao recently showed her bridal and evening wear collections at the Telstra Perth Fashion Festival to much critical acclaim, and was featured this month as a part of the Design Australia showcase in New York City, a significant accomplishment that will hopefully lead to a larger presence in the States and beyond!
Photography by Dhyan & Benjamin
HMUA by Amy Bryce
Styled by Holly Reedman
By Melissa Greenberg