The Designers at the Forefront of Indian Fashion
The elixir of fashion is an interesting concoction of different ideas, philosophies and endless research that results in a breathtaking creation by a designer. Every designer has got a different story to put forth through their designs and bring a difference in the world of fashion. The B behind the Bollywood Boom Fashion industry of India are designers, Sabyasachi Mukherjee, Anamika Khanna, Hemant and Nandita’s.
Sabyasachi Mukherjee crafted an unparalleled world of grandeur in the Indian fashion industry with his perpetual creativity and an exceptional aesthetic sense. Eponymously named, the label ‘Sabyasachi’ is a pure reflection of the richness of Indian heritage, grandness, culture and crafts. His collections have also displayed glimpses of his admiration for Frida Kahlo, antique textiles, gypsy fantasies and Bohemian flair. Redefining fashion with his flamboyant designs and meticulously crafted embroidery, while revitalising the forgotten weaves with a modernistic approach. His couture shows are an affair of extravagance and innovation. Sabyasachi is every celebrity and every bride’s favourite one-stop destination for creations ranging from the ethereal iconic pieces to simple black outfits.
Designer Anamika Khanna sets the mood of the Egyptian aura with her collections. The reiteration of dhoti pants has besotted every ‘it girl’ to have it as their wardrobe staple. The designer’s famous black and white rendition manifests in a beautiful chiaroscuro effect and her take on long fluid like capes, unique sari draping techniques, slouched outfits have made a phenomenal mark on the fashion scene. Khanna’s designs have a classic and edgy appeal. The subtlety of the embroidery and her love for monochromes and pastels reflects an essence of pure romance.
Designer duo Hemant and Nandita have brought a significant dimension to fun, free spirited and relaxed clothing. Their colour play sensibilities are marked by an essence of whimsical, charming and quirky impressions, which make their designs stand out from others. The depiction of their design philosophy in terms of Bohemian, folk and retro genre exudes their interest in rural and mod culture of fashion. The duo’s vivacious creations ranging from maxis to minis are pretty much every young girl’s desire to have hanging in their wardrobe.
Written by Sameena Baig