The Sea Dreamer label was formed in 2013 by Lisa Redman and Tiarna Burton-Lowe. The modern Luxe Bohemian label embodies comfort and relaxation. The collections are made by ladies who grew up and lived near the sea, for ladies living near the sea. The clothing is comfortable and suitable for everyday situations, but the pieces also carry a feeling of uniqueness. The design invokes a love of summer and the beach, and it aims to be something all Australians can identify with.
Lisa says she first fell in love with design when she was just six years old and helping her Nan to design a flower girl dress (and she totally rocked this boho-style dress at her Auntie’s wedding!). Tiarna has had a love for fashion and design since she can remember, and spent a lot of her childhood filling sketchbooks and collecting cut-outs from magazines of things she dreamed of creating one day.
Textiles, prints and cuts drive the ladies creatively, and their travel experiences are what truly inspire the Sea Dreamer label. The creative process is truly a team effort; Lisa and Tiarna bounce ideas off each other while compiling their mood board of colours, themes and styles.
Lisa and Tiarna’s Sea Dreamer label’s Spring collection was featured in the WA Born Fashion Event held on 4th September 2015. They say the hardest thing about being located in the South West is the isolation from the east coast, and even from Perth City. This is why social media is such an integral part of their business. However, on the positive side, Lisa and Tiarna get to enjoy the laid back atmosphere and beaches of Dunsborough, so they are always surrounded by inspiration. There is also the opportunity to collaborate with the other creative talents in WA.
The ladies behind Sea Dreamer advise other WA designers to believe in themselves and to take every opportunity to share their own work with their communities. There is a lot of hard work involved, but the benefits are fantastic, such as seeing someone on the street wearing your label!
In the future, Lisa and Tiarna intend to continue expanding their business and entering the market in the eastern states and the USA. You may even see a few Sea Dreamer boutiques around the place someday!
Photography by Carly Brown
HMUA by Tomas Moucka
By Terina Kett