Alexa Chung – A Modern Day Alice in Wonderland

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Alexa Chung is the new face of Longchamp. The Vogue cover girl stars in both the brand’s spring/summer 2014 and autumn/winter 2014 campaigns.

The 30-year-old beauty is the face of the bag and accessories company, which this year is celebrating 20 years of its Le Pliage Heritage design.

News of Alexa’s role with the company was revealed last year, and she goes all out with her latest offering. She is seen exploring a sun-drenched Château des Ormes wearing different outfits, such as a teal-coloured dress, as she admires a range of accessories

As Alexa peeps through the keyholes of different rooms there are new discoveries waiting for her, which she picks up and admires throughout her exploring. The clip was directed by fashion photographer Jean-François Julian and takes the audience through Longchamp’s Autumn/Winter 14 Collection.

This isn’t the first time Alexa has graced the camera for the brand after modeling for its Spring/Summer 14 range earlier this year. Her last campaign saw her prancing around outside in a beautiful location, showing off the various pieces.

Alexa’s relationship with the label started after she DJ’d at the brand’s London flagship opening party in September. A meeting the following deal cemented the deal, and Max Vadukul shot the campaign on the scenic shores of St-Tropez last month.

Marie-Sabine Leclercq, the label’s international communications director, previously spoke about Alexa’a presence on set. “The whole team fell under her spell,” Marie-Sabine said. “She immediately had a real vision and made a very on-point contribution to the looks for the shoot. There was such a synergy and an energy that we all went home delighted with this initial experience with her.”

Below, get your exclusive look at how it all came together:

Longchamp Spring 2014 Campaign

PR in Fashion


Held annually at the vibrant Skatt beauty salon, PR in Fashion has become one of the most sought after fashion networking events in Perth.

An outsider may see a career in any stream of fashion as very glamorous and desirable. The appeal towards fashion shows, photo shoots, magazine editorials, event planning etc. is justifiable and is almost tangible. However, very few people understand the rigorous hard work and the passion required in a field like this. This year’s annual PR in Fashion event by Curtin’s Public Relations Students Chapter showed us all about that!

Guests were welcomed with a glass of champagne and some lip-smacking canapés and macaroons. There was an extensive crowd of photographers, bloggers, stylists, fashion PRs and designers from Perth – all aspiring to make a mark in the fashion industry someday.
The program began with MC Tiff Warne addressing the crowd, instantly getting waves of laughter one after another with her spontaneous and clever wit. The fashion showcases for the night included some popular local brands and boutiques in Perth like Zed Allianc, Zingiber, Rosemaree White, Lost Souls Boutique and the finale with mesmerising collection by Betty Tran.

What sets this event apart from the rest of the fashion shows in Perth are the speakers. It can be called one of Perth’s own TED talks which a lot of fashion people of this city look forward to. This year they had young, inspiring women with amazing stories of their individual journey in this field. We had Maeva Heim from ASOS who narrated how her path unfolded once she decided to quit her pursuit of a law degree and instead decided to go for the fashion and beauty industry. Lei Lei Clavey, a fashion blogger and digital coordinator with Betts won everyone over by her story, which proves that taking risks and following your true passion, can actually take you to places. And finally Betty Tran’s journey from clearing dustbins in McDonalds to working with an international giant like Giorgio Armani to having her own successful eponymous label was not only astonishing but also shows anything can happen with persistence and sheer hard work!

PR in Fashion by PRSC is a great evening to look forward to every year if you love getting inspired and spending time with like-minded people.