Tag Archives: Fashion Week

Look out leather!

THE FUTURE IS PINEAPPLE… 

It all began in the 90’s (like most great things) when Dr. Carmen Hijosa took a business trip from her home country of Spain to the Philippines. Hijosa used to work for 15 years as an industry consultant for the design and manufacturing of (dun dun dun) leather products. After seeing the significant issues that accompany the leather industry- vegan and animal alike- Hijosa left the dark side and began exploring leather alternatives.

Hijosa, aware that PVC alternatives contain petroleum, knew that vegan leather was not the solution. Also aware of the environmental damages caused by the tanning process used on animal leathers she realized there was a niche to be filled and thus began her journey to create Piñatex.

Inspired by the Filipino national garb the barong tagalog, a woven formal dress made with pineapple threads, she began to consider how clothing can be made from other materials. She formed the company Anansas Anam Ltd. that patented a process that extracts pineapple fibres from leaves and turns them into a leather-like material now known as Piñatex.

Photo-by-David-Stewart-for-Wired-2-1600x2347
 Image credit: Piñatex:  Dr. Carmen Hijosa (above)

In it’s early days Ananas Anam Ldt. supplied brands such as Puma and Camper and made its way to car upholstery through Porsche, BMW, Mercedez Benz, and the always innovative, Tesla. Now Piñatex has hit runways and made a name for itself in the slow fashion movement. Pineapple leather was featured in the 2017 Milan fashion week by collection by Laura Strambi, among others throughout the fashion industry.

#MadeFromPiñatex Jacket by Laura Strambi    Fall/Winter 2017/18 Jacket - https://www.laurastrambiyoj.com/presentation-fall-wintwer-2017-2018Image credit: Olga Mai  (Milan Fashion Week 2017 Laura Strambi’s “Frozen Garden”)

Laura Strambi Fall 2017 - Milan Fashion Week. Clique e confira a coleção completa. Photo by @manuluizeImage credit: Olga Mai  (Milan Fashion Week 2017 Laura Strambi’s “Frozen Garden”)

Pineapple leather is cheaper than leather products for manufacturers to purchase because it’s derived entirely from a waste product adding no extra cost to farmers. Piñatex is created from the skins of leaves and discards only 30% waste. It’s difficult to call this waste however, as the biomass produced after creating the Piñatex fibres is later used as fertilizer or sold for profit and gives an extra source of income to the farmers.

pinatex1.jpgImage credit: Pinterest

There is no extra land, water, or chemicals being used in the production of Piñatex and the leaves being discarded by farmers would otherwise add to the estimated 40,000 tons of pineapple waste generated globally each year. As Hijosa states “… we are actually taking a waste material and ‘upscaling’ it, meaning that we’re giving it added value.” 

Related imageImage credit: Pinterest

As humans we should all care about the planet. Piñatex has a huge advantage over animal derived leathers as there are no harmful chemicals used in the process to make pineapple leather. Hijosa promises a ‘Cradle to Cradle’ philosophy which means that the entire process is natural and eco-friendly from beginning to finish.

Pineapple leather is biodegradable but has a non-biodegradable protective top layer for durability- Piñatex is currently working towards a natural alternative.The fabric is breathable and flexible, and can be printed on and stitched. It’s also available to purchase as a roll so as to avoid the waste caused by irregularly shaped leather hides.

Vegan1Image credit: Google Images  

It is true that Piñatex will never have the same feel as animal leather but it is not trying to copy this- it’s a unique product all on it’s own. Much like formica when it first came into being, it looked ugly but eventually became a product by itself with it’s own authentic look and feel- Hijosa anticipates the same outcome for Piñatex. She explains it’s not supposed to look like leather- it’s supposed to look like Piñatex. (4)

Dans la famille invention de génie, je demande la nouvelle alternative canon au cuir, 100 % végane à base de fibres d’ananas. De l’espagnol « piña » qui veut dire ananas, Piñatex® est le fruit (ha, ha) de longues années de recherche et séduit de plus en plus de créateurs mode, chaussures, horlogerie, et même design.
 Image credit: Pinterest
The durability of leather is hard to match though, and many people who use vegan leathers complain that the material lacks the same longevity of animal leather. However according to the ISO international standards for: seam rupture, tear & tensile, strength, light, color fastness, water spotting, flexing endurance, and abrasion resistance Piñatex passes every test.
El cuero a base de fibras de piña que revolucionará el mundo textil | VICE | Colombia
 Image credit: Pinterest 

Piñatex has style, versatility, durability, and will likely become a natural part of our lives. It’s not unlikely that pineapple leather will seep from the runways and luxury cars into our daily lives. In a few more years you may find yourself sitting in an airplane only to realize all the seats are made from pineapples.

Look out leather- the future is pineapple!

Written by: Abby Caroline Teeter

 

Sources:

  • https://erebusstyle.com/blogs/news/alexandra-groover-ancestral-aw16
  • https://www.thefashionatlas.com/atlas/photography/settimana-della-moda-laura-strambi-frozen-garden.php?h=1

Featured Image Credit: @scanart 

https://www.instagram.com/scanart/

https://www.instagram.com/scanart/

Is ‘Healthy’ the New Black?

North West (Image Source: Pintrest)
Gigi Hadid (Image Source: Pintrest)
Rihanna (Image Source: WhoWhatWear)

The gym junkie generation is here and it’s taking the runways by sporty storm!

With the rise of high end designers collaborating with the fitness apparel industry, it might be time to say goodbye to your regular gym gear. The glossy black, mesh tights and candy coloured sneakers are taking over not just our gyms but our regular street garb. The generation of healthy living where coconut cures all bring you the boom of designer ‘athleisure’: Athletic wear that women of all ages can wear in non athletic setting.

“It’s a trend. People of all ages are wearing their work outwear all day now, whether it’s leggings with a longer coat and scarf, or…..with a denim jacket and some high heeled boots.” Says Soul Cycle Co founder Julie rice whose clients include Jessica Alba, Kate Hudson and Khloe Kardashian just to name a few.

Whilst this fashion trend allows us to rock our comfy work out gear without a sweat bead in sight; is an undeniable blessing, not all of us are game enough to rock the tights in a club. However one shall not fear as the baseball hat is back and it looks even better with a cocktail dress or if you’re into a bit of a North West style she was recently spotted on the streets of Beverly Hills donning hers with a $3500 fur coat. Not only will you never have to have a bad hair day again but this ‘Norm corm’ trend of reviving the baseball cap pure genius lies in the fact it doesn’t need to match, in fact it shouldn’t match. So whilst we may not be Gigi-Hadid-ready for tights and tank tops, one can still jump on the sporty fashion movement with the humble baseball hat day and night all day everyday with no sun in sight.

Leggings are the new denim – CEO of Nike, Mark Parker, proclaimed at the Women’s Innovation Summit in New York City

This couldn’t be more true as the Nike-Air Yeezy project was undeniably one of the most sought after collaborations in Pop Culture. Since leaving Nike due to creative differences, Kanye West staged an unprecedented fashion show combining the third season of his Yeezy Adidas Spring collaboration with the debut of his new album, ‘The Life of Pablo’. Showcasing a vast array of models mostly African or of a mixed race in variations of neutral bodysuits, hoodies and hooker heels. Offering a modern day all purpose uniform.

West was notably the first non-athlete to collaborate with the brand, leading the way for a plethora of celebrities, such as Kate Hudson’s ‘Fabletics’ fitness line and Rihanna for Puma, along with the good old ‘KingKylie’ [Jenner].

“Wearing high end sports clothes has become a new status symbol”, says Sally Dixon, a former fashion editor and founder of a premium sportswear company. With this rise of the fashion parlance athleisure tapping into the current wellness craze it’s now ultimately cool to be healthy. According to figures from the global summit last year the healthy living industry is now worth $3.4 trillion globally, almost three and a half times larger than the worldwide pharmaceutical company – meaning drugs are out and Qinuoa is in!  Girls rejoice trackies are no longer a sin!

Words by Bridget McDonnell