We love finding stores that push boundaries of the mainstream shopping experience; stores that find the environment, mood and aesthetic to be just as crucial to a successful store as honest service and quality products is. Taking a visit down Angove Street in North Perth, we came across S2; a small, chic store that has, in its seven years of opening, made a standout addition into Perth’s boutique scene, supplying a unique range of women’s fashion.
Holding a range of unique, understated designs, S2 is a store made to stand out from the crowd. With a modern aesthetic, S2 is constantly changing its interior; the store’s mood being a crucial factor in creating a divergent store from the norm. A striking, minimalistic space creates the mood of a studio or gallery; featuring a simple colour scheme, thoughtfully arranged furniture and artwork, and the scent of fresh flowers filling the air. The layout has been carefully chosen, showing S2’s dedication to aesthetic. You are sure to come back to the store and see a different layout, repositioned and restructured, while still keeping its modern atmosphere.
The structural, formalistic space perfectly exemplifies the type and quality of labels found in S2. With high value and distinctive flair being crucial parts to stock, the store holds an array of chic, timeless clothing and accessories stemming from a variety of Australian and international labels. Among the labels include clothing from Australian designers One Fell Swoop, and ESS Laboratory, along with international labels Isabel Benenato, Zambesi and Massada eyewear.
S2 not only takes pride in its range of labels, but its strong focus on honest customer service. The S2 team are passionate and involved in all aspects of their store; pushing boundaries to achieve quality service. With this service and its selection of elegant, unique pieces made for the chic, inventive woman, S2 will give you a brand new experience in shopping and is much deserving of a spot as one of Perth’s most original, stand out boutiques.
By Jessica Clausen