Fresh ingredients, fresh inventions, fresh campaigns are the driving force behind Lush Fresh Handmade Cosmetics.
Since their establishment in 1995, Lush pride themselves on creating innovative and effective natural products, handmade daily from fresh organic fruit and vegetables. What began as a single store in Dorset, South of England has now expanded worldwide with over 900 stores in 50 countries. Despite global success, Lush still maintain the small business feeling by sustaining their original aims and being heavily involved in the creative process of their products.
Lush works under a strict policy to ensure products are made from ethically sourced ingredients, with little or no preservatives and are not tested on animals. By actively campaigning against animal experimentation and ensuring minimal environmental impact, their ethical background goes beyond just a marketing strategy and becomes a hands on project.
Over 6000 people are employed to put love and care into the production and sales process of Lush products. Their buyers travel worldwide to visit suppliers of ingredients in Ghana, Papua New Guinea and Costa Rica as well as meeting with the growers to ensure all ingredients are sustainable and all working environments are ethically sound.
Founders of the company Mark Constantine and Liz Weir, continue to pour their passion into their work by inventing new products and fragrances using vegetarian ingredients and little or no preservatives or packaging. 46% of Lush products are made into solids to reduce packaging and displayed ‘naked’ on store shelves.
Their unique range of products including bath bombs, solid shampoo bars and solid facial cleansers are among the products that can be sold ‘naked’. This creative solution adds to Lush’s motivation to make a positive impact on the environment.
Receiving an Australian Business Award for Environmental sustainability for the second year in a row in 2014, Lush continues to advocate their passion for preservation and protection of the environment.
Lush has also been involved in supporting the LGBTQI community and has been announced as a supporting partner of the 2015 Sydney Gay and Lesbian Mardi Gras Festival.
Lush not only creates fresh handmade cosmetics that can be recognised by their quality ingredients, unique presentation and distinct smells, but are passionate about being original and progressive in a sustainable and ethical manner.
By Chloe Fraser