In preparation for our Foxfeet Summer Runway, we’ll be doing a short piece on each of our featured designers! Buy tickets at http://bit.ly/1ESYgPY
Designer: Daniella Giovanna Gitto
At just 20, Daniella Gitto’s brand Ellavanna belies a mature soul. Classical, romantic touches are drawn from history and her memories:
“Looking at one item and being able to remember something that may not necessarily be connected to it. I could be looking at a mirror which has an ornate gold frame around it, for me it reminds me of the ornate patterns you would see sewn into the rich materials the monarch and nobility would wear in the 15th and 16th century. Just this alone is enough of a concept for me to create a whole collection around.”
Throughout her graduate collection (left), tradition merges with modernity – a high neck is paired with a short dress, a long skirt flares out dramatically one side but is cut out on the other. Complex black-on-gold brocade melts into a sleek black, sexy with a swath of delicacy: look, don’t touch.
Ellavanna is a portmanteau of her first and second name, as Gitto thought using her whole name would be far too long. Her clothes are designed to empower in the truest sense of the word – by giving the wearer a sense of importance and gravitas through the quality, artistry and timeless statement of Ellavanna. It’s no surprise then that Daniella’s style icon is Audrey Hepburn, the epitome of the quiet and powerful feminine polarity, who was in complete comfort with a standout style.
For Ellvanna, each piece is meticulously handcrafted and tailored to the individual, which, in addition to the historical (and often fantastical) elements, harks back to the dressmakers of the early and mid-1900s. With this combination of detail, care and design, Daniella Gitto and Ellavanna are a welcome addition to the Foxfeet Summer Runway.