As street wear, unique high-fashion and individualisation of style is becoming more evident in the world of fashion. it is a very exciting time for Perth based online boutique HELLO PARRY. The online store is dedicated to classic, chic, timeless pieces that can be mixed and matched in order to create your own unique look.
Sandy, the creative mind behind the boutique, explains that HELLO PARRY is all about the personal style of the individual. For girls who “love to mix and match a few designer pieces (hand bag and accessories) with clothes that are at an affordable price point”. After being asked frequently about what she was wearing Sandy realised “there was a gap in the market for high-street fashion at a price point that won’t break the bank”. It was then that HELLO PARRY was created to provide this stylish niche to not only WA but also national and international customers.
When it comes to the inspiration for HELLO PARRY, almost anything goes. “I’m inspired by lots of things every day. From checking out the styles on the streets, flicking through Instagram Feeds and fashion blogs, to collaborating and sharing ideas with other creative minds”.
Along with a number of other Perth designers HELLO PARRY was shown at the WA Born Event as part of the 2015 Telstra Perth Fashion Festival (TPFF) Cultural Program on the 4th of September. As this was their first group show at TPFF, Sandy was looking forward to not only supporting a great cause but also working alongside other WA creatives. On the night, HELLO PARRY showcased their range from bold statement pieces to everyday basics with edge to add to your style.
Despite their distance from the eastern states, Sandy says that the Perth fashion industry is a close-knit community, where designers, artists and creatives are eager to collaborate and help each other out. Although, above all Sandy believes that being unique is vital in establishing yourself as a new designer. By standing out and trying to be different from the crowd, observing, researching and being prepared to work hard – “It’s not as glamorous as you may imagine. Be prepared to work hard”.
Photography by Jiawa Liu
HMUA by Sandy Lai
Styled by Sandy Lai
By Steph Const