Category Archives: Uncategorized

Open House Perth 2014 Event Launch Party

Celebrating the upcoming Open House Perth 2014, Perth’s most modern hub, Brookfield Place, hosted the launch event party last Wednesday. The event was attended by architects, designers, bloggers, and locals who were passionate about the transforming vibrant city of Perth. Deputy Lord Mayor Rob Butler opened the event with a speech, proudly stating Perth as one of the top 10 most livable cities in the world. Channel Seven very own Mark Gibson, as the official Open House ambassador, also attended the launch event inspiring locals to get the buzz of the event around. His fiery passion for Perth has brought Channel Seven’s special report on Open House as the most watched story on Tuesday.

With the tagline, “Want a backstage pass to the city?”, Open House Perth aims to showcase Perth’s most iconic destinations, giving a dazzling opportunity to explore more than 70 great spaces in the city for free. This event encourages locals to be tourists in their own town, unlocking a blend of old and new architectural structures that will be accessible to the public.

Open House Perth will take place this weekend on November 1 – November 2, 2014 all over the city and also venturing up to the fringe suburb areas, including North Perth, Mount Lawley, Maylands, and South Perth. Head to their website to know which destinations are featured this year.

Website: www.openhouseperth.net 

Karen Walker’s Worldly Vision

Karen-Walker-1Karen-Walker-2Karen-Walker-3

Her eyewear campaigns have featured children, advanced style stars, albinos and now Karen Walker is using the advertising platform to highlight the plight of poverty-stricken African regions, working with the United Nations’ International Trade Centre’s Ethical Fashion Initiative.

The New Zealand-based designer just released her Spring 2014 campaign in which she gives a face to the Kenyan artisans who worked on her range. Karen Walker is known for her provocative, out of the ordinary visuals. The latest campaign however, called ‘Karen Walker Visible’, might be the most innovative one yet.

For the range, the designer worked with a group of Kenyan artists who created the pouches sold with each pair of sunglasses purchased. Made using local materials, machinists, tailors, metal workers and Maasai beaders, the result is an exquisitely crafted collection of embellished and screen-sprinted sunglass slips.

It’s these craftsmen and women who are cast in the campaign, shot by Derek Henderson, created a visually arresting tribute to the artists’ culture and creative talent.

The Ethical Fashion Initiative aims to promote fair and sustainable business rather than a reliance on aid in disadvantaged African and Haitian communities, bringing together craftspeople and international brands to produce products and hope to change the future with these initiatives.

Karen was thrilled to be able to work with the Ethical Fashion Initiative on this project and explained that she “wanted to expand on that by presenting not only the pouches they’re creating for us, but also something more intimate – a glimpse into the world that the work is coming from.”

“This campaign captures both this innate optimism and love of maximum impact in the images themselves and also the way in which they direct our attention to this part of the world and the work being done there. In short, the images help bring visibility to this place, these people and the work of the Ethical Fashion Initiative.”

The new collection of sunglasses includes oversized black frames with colour-tinted translucent lenses and gold trims, gold glitter and filigree styles, and reflective gold lenses.

For further information on the Ethical Fashion Initiative, visit www.ethical-fashion.org

Website

Karen Walker Visible Eyewear

http://www.karenwalkereyewear.com/#visible2014/page1

Telstra Perth Fashion Festival

IMG_0022

SHOWS: Restyle Runway, Forrest Chase, Brookfield Place

ADDRESS: Fashion Central, Forrest Place

WHEN: Friday, 19 September 2014

In its 16th year, Telstra Perth Fashion Festival (TPFF) has firmly established itself as one of Australia’s most exciting and dynamic fashion events, through its inspirational and innovative calendar and local talent on show.

IMG_0023

In its first day at Fashion Central for TPFF 2014 and the public got a chance to see the sustainable vintage and upcycling fashion project Restyle runway while Perth city retailers, Forrest Chase and Brookfield Place showcased their latest Spring Summer 2014 collections to inspire your new season wardrobe!

Restyle Runway show proved that it is possible to look fabulous even on a shoe-string budget. Restyle Photo-a-Day challenged people to wear only op-shop clothes for a month and then hit social media to prove that age doesn’t matter when it comes to dressing well! The bloggers showed us that you don’t need to shop at luxury stores to be on-trend – all it takes is a little imagination and a keen eye!

Forrest Chase retailers gave the public a taste of what to expect in stores for Spring Summer 2014. The catwalk definitely gave us some inspiration to head into your favourite retailer such as Withcery, Nine West, Portmans and many more to purchase the fresh summer look you just had your eye on.

Brookfield Place gave us a glimpse into trendsetting luxury pieces of sleek menswear and timeless womenswear, in their latest Spring Summer 2014 collections. We got to see some of Perth’s fashion favourites such as Montblanc, Bale Daniel Hechter, Anna Thomas and more on the wonderfully styled models.

By: Revathie Dhanabalan

Demelza Buckley: “all-rounder” fashionista – designer, blogger, stylist, and presenter.

photo 1

Demelza Buckley is an Irish fashion designer, writer, blogger, and stylist, who is now currently experiencing a new journey of her life in Perth. She has been in the fashion industry for more than 10 years, from working as a visual merchandiser in high street brands, such as Oasis and Topshop, to being a presenter in television covering fashion and lifestyle features.

This fashionista completed her degree in fashion and launched a graduate collection, successfully selling her wonderfully designed pieces.

When asked about her decision in being involved in the fashion industry, Demelza said, “I don’t think I ever decided, I think it was showed to me.”

Her mom, who has a love for making garments, introduced her to fashion, and she intuitively followed the path.

Being from a country that has winter season most of the time, Demelza experienced a culture shock coming to Perth. She finally sees cropped tops and summer fashion as a part of people’s daily style in Perth.

“I definitely see different boutiques offering different clothes compared to Europe. However, I’d like to see H&M and Zara here in Perth. Unless you know where to shop, it’s a bit hard in here.”

photo 4

Moving away from her hometown, Demelza has established herself among fashion bloggers in Australia. She finds people here in Australia very friendly and helpful, welcoming her in Australia’s fashion scene.

Romantic, feminine, and chic were the words Demelza used to describe her own style. She can be seen wearing colourful outfits with different patterns in her daily style. Demelza embraces her creative side by taking most of her pictures with street arts all around Perth. She mixes the current trends with her personality to create her own signature styles.

photo 5

Her must-have fashion item would be a Chanel handbag. “Very classic and timeless.”

Demelza thinks that,“Vashti has a cause, purpose, and voice. Not just empty fashion.” Not only is Demelza all about the fashion industry, she is also against animal cruelty, supporting the awareness of animal extinction as Vashti does.

Demelza realises how competitive and tough the fashion industry is. “Working in the fashion environment is very competitive. We should focus on originality; staying true to ourself. Focus on your own uniqueness. Remember why people look up to you. Because you have an eye what other people don’t have.”

In the near future, Demelza intends to do a small collection of her designs to be sold online, to keep her designing side going. She also plans to a launch a proper label later when moving back to Ireland.

Facebook page: http://www.facebook.com/demelzafashionblog

Website: www.demelzabuckley.com

By: Hasianti Deamita

Jonte’s Fashion Show

Image

Jonte Pike, a young talent who is set to go very far with her label ‘Jonte’ launched her autumn/winter 14’ collection last Friday night, 2rd May at the luxurious Gold Bar. The sophisticated and stylish venue hosted a beautiful catwalk to showcase Jonte’s collection titled ‘Antiquity’. With darker shades and a wintery ambient, Jonte showcased a mesmerizing collection which was feminine yet full of strength. A wintery colour palette of black, burgundy, bronze and dark green shades made us want winter to come quicker! Each garment was impeccably structured, intertwined with a mix of textiles including leather, silk, wool and intricate beading.

I sat down with the designer before the show to ask her some questions about her label and herlatest collection.

Congratulations on winning the Vocational Student of the year in 2012. How did that feel?

It was amazing, a bit surreal, really nothing I expected. I was privileged to have received the award across all areas of vocational training and was humbled to be representing the fashion industry. It was great meeting such talented students from all across Australia at the nationals in Brisbane. The training awards were a lifetime experience.

You also received a scholarship to Japan, what kind of opportunities did Japan open up for you?

There were so many opportunities from the trip including factory tours which you don’t get to see in Australia. We got to see many various techniques unique to Japanese Hyogo Textile Companies such as the weaving and dyeing processes. Having the opportunity to work with textile companies who supply fashion houses like Calvin Klein and Versace was enthusing! I had my own textile design manufactured in Japan and was able to showcase this fabric at Perth Fashion Festival. I was lucky to receive the scholarship on two occasions, 2011 as a graduate designer and 2014 as the emerging designer. On the 2014 trip iconic designer Akira Isogawa participated and it was such an experience to be in the presence of a top Australian Designer.

Being from South Africa, has your heritage influenced your designs in any way?                   

Yes definitely, I’ve got a very eclectic feel to my work. I work with a lot of leather and hand beaded qualities, which was influenced from my South African background. I have always loved different cultures in South Africa and have been told it can be seen through my work.

I noticed you tend to use different fabrics together, is there a reason behind that?                    

It has become my design stamp. I like to mix leather, silk and hand beading. I love to juxtapose different textiles together. I enjoy mixing textures together to create a tactile sense to the garment. It adds a different element, which is more unique to my designing.

Can you describe to us what your latest collection was about?

The Jonté Antiquity Fall/Winter 2014 Collection draws inspiration from an antique ambience but re-worked for today’s modern edgy woman. A necklace I got from my grandmother inspired the whole collection. Playing with contrasting fabrics, this collection embodies genuine leathers, sheer textiles, hand-beaded features, laser cutting and hand dyed Batik textiles.

So the necklace was the key source for this collection, what were some other sources of inspiration for ‘Antiquity’?

Some beautiful textiles I found including silk devoré fabrics and some coloured leathers also inspired me for this collection. I liked the idea of re-working older fashion ideas into modern looks. There are a few design elements, which continue through the collection including zippers, piping and leveled hemlines, which developed from my inspirations and became key features.

Image

Where do you source your materials from?                    

There are a few different companies I go to or if I find a swatch I go to places to try and find that same material or the closest form to it.

ImageImageImage

How do you hope your brand will develop over the next few years? 

As of end of last year I started stocking in Sydney and Melbourne so I am hoping to grow that. I am setting up my online store at the momentand I hope to open up a showroom sometime next year, eventually working towards opening up a store one day and expanding through Australia.

 

You can check out ‘Jonte’ the label on:

Website: http://www.jontelamode.com/

Facebook: https://www.facebook.com/JonteLaMode

Instagram: http://instagram.com/JonteLaMode

By: Bojana Petrovich