It’s become an issue that many people nowadays look for when purchasing beauty products. It can be the defining factor to whether we will purchase that foundation we’ve been wanting to buy forever or not. NARS announced that it would be going back to their old ways and begin testing on animals again. Why? Because they are looking to enter the Chinese market to make more sales. Talk about putting profit over principles. This is one of the most popular and respected beauty brands in the world, so are there more reasons as to why they have made such a negative decision? China law makes it mandatory for cosmetic companies to test on animals. Fans have reacted to this news with unhappy posts, comments and even creating negative hashtags like #boycottnars, #stopanimalcruelty and #saynotoanimaltesting.
NARS has long been known as a cruelty-free brand, but as of June 2017, they have announced that they are no longer apart of the revolution. Making a statement despite all the backlash, the company has stated to shoppers that they still believe that the elimination of animal testing needs to happen, but their decision had to be made to ‘comply with the local laws’. The company has been extremely popular worldwide, which has received mostly positive reviews from their light-weight, natural base products. Products were selling millions through stores such as Sephora, MECCA and David Jones etc. but now face a boycott from customers who believe and support the ‘say no to animal testing’ campaign. This affects their brand name, collaboration projects and major sales in countries such as Australia, Europe, New Zealand, India and America.
So, who is to blame for this decision? I assume not everyone who works within the brand is happy or agrees with this decision. Essentially, Shiseido, who owns NARS made the decision to make the brand available in China to expand its reach and keep up with competitors (typical), like MAC, which is owned by Estee Lauder. Whilst they also sell in China, both corporations have stated they only conduct animal testing due to the requirement.
Although this has been shocking news in the recent times, there are still beauty brands out there that will keep their word and won’t entertain the idea of animal testing. The Body Shop has recently teamed up with Cruelty Free International (CFI) on a campaign called Forever Against Animal Testing which is calling for the United Nations to introduce and international convention regarding the issue. Be sure to go to thebodyshop.com.au to sign their petition to help support the cause.
Image: The Body Shop
While big profit non-cruelty free brands such as Estee Lauder recently bought up another beauty company, Deciem, they have confirmed that this one won’t be venturing into the Chinese market until the laws are changed. I think NARS has taught many brands a lesson as to why the industry needs to change for the better. So, until China takes action and starts truly believing in the animal testing boycott, here are some of the best cruelty free companies that actually include some NARS dupes of their own that are available right now;
If you loved the NARS blushes you should try:
If you were obsessed with their base products you should try:
Kat Von D
Other AMAZING Cruelty -free brands that are worth every cent include:
The Body Shop
The Organic Pharmacy
Trust Fund Beauty
Written by: Darcey Weaven