Category Archives: Non-feature

Wylden: interview

 

Process

OLYMPUS DIGITAL CAMERAPieces of jewlry

Vancouver based jewelry designer, Trisha Lazaroo is the creative mind behind Wylden. Having started in 2010, Trisha fell in love with colourful mess that is, creating jewelry. Simplistic and elegant, Wylden emphasizes modern femininity with ever evolving style. Despite continually experimenting with her jewelry, her background is one that has had “a history of goldsmiths.” Wylden represents “a new history being written” and Vashti Magazine had a chance to discover more about this gem on the other side of the world from us.

VM: Name a few influences on your artistic style.

TL: It’s hard attributing my style to one particular thing/person. Especially since I find that my style has evolved, and will probably continue to do so. I will say though, that music is definitely one of those things that really help fuel my work. Definitely helps to be surrounded by my talented and inspiring friends too.

VM: What would be one of your fondest moments while creating your work?

TL: Hmm.. fondest moment hey. As a whole I generally enjoy each stage of the production. What I am fond of though is the personal touch behind each piece. The nature of making things by hand comes with certain unpredictability. So each piece has slight differences from each other. I quite like that.

VM: Your jewelry is all minimalistic. Is that deliberate or is that your personal preference?

TL: I guess you could say both? It’s deliberate in the sense that I’ve set out to create jewelry that I myself would wear. Honestly, I’m pretty low maintenance when it comes to jewelry. So I like not having to switch out my pieces too often! Easy breezy!

VM: You make these pieces by hand, right? How do you go about doing that?

TL: It depends on what I’m making. I usually have to prep my materials beforehand, like measuring and cutting my metals to the right size. After which I fabricate the metals to the desired form. This usually requires a combination of sawing and hammering. And if soldering is required, I bring out my handy torch to get the job done. Once my metals have been properly soldered, I do some major clean up and polish.


VM: Does something usually inspire you when you make a piece of jewelry?

TL: Like most, I draw inspiration from whatever grabs my attention! Whether it’s a piece of music or a hint of color. The main thing really, is to continually experiment and work at it. I find that most inspired ideas usually come from those instances.

VM: What would you say are your biggest challenges?

TL: I’d have to say the insecurities that come along with being a creative. For a long time, I felt uncomfortable calling myself a jewelry maker / designer. I felt like I wasn’t good enough to be doing this. When you’ve invested so much of yourself into your work and put it on display, it all starts to feel a little daunting. It’s something I still tackle with from time to time, but I’ve got a better handle on it.

 

VM: Finally, why the name, WYLDEN? Is there a certain meaning behind it?

TL: It’s kind of a long story.. But I’ll do my best to explain it. When I started working with jewelry, it didn’t quite hit me that my family has had a history of goldsmiths. It was only after the fact, that I put the pieces together. My maternal grandpa, ‘gong gong’, was a goldsmith and so with his grandfather. Wanting to incorporate this history, I took his English name, William, and split it with my paternal grandpa’s name, Dennis. To me, Wylden represents a new history being written.

Each piece is carefully handcrafted and welded into something that feels so good on you! And something like that can never be bad! Constantly growing, this project  is one to look out for and definitely one that “creates pieces that reveal the inner qualities of materials and objects.” And I’m certainly happy to have had the chance to speak to this lovely lady. So check out her website and trust me – you will not be disappointed!

Website: http://wylden.bigcartel.com

Facebook: https://www.facebook.com/pages/Wylden/622260317891548

 

 

Alexa Chung – A Modern Day Alice in Wonderland

Alexa Chung_Picture1

Alexa Chung is the new face of Longchamp. The Vogue cover girl stars in both the brand’s spring/summer 2014 and autumn/winter 2014 campaigns.

The 30-year-old beauty is the face of the bag and accessories company, which this year is celebrating 20 years of its Le Pliage Heritage design.

News of Alexa’s role with the company was revealed last year, and she goes all out with her latest offering. She is seen exploring a sun-drenched Château des Ormes wearing different outfits, such as a teal-coloured dress, as she admires a range of accessories

As Alexa peeps through the keyholes of different rooms there are new discoveries waiting for her, which she picks up and admires throughout her exploring. The clip was directed by fashion photographer Jean-François Julian and takes the audience through Longchamp’s Autumn/Winter 14 Collection.

This isn’t the first time Alexa has graced the camera for the brand after modeling for its Spring/Summer 14 range earlier this year. Her last campaign saw her prancing around outside in a beautiful location, showing off the various pieces.

Alexa’s relationship with the label started after she DJ’d at the brand’s London flagship opening party in September. A meeting the following deal cemented the deal, and Max Vadukul shot the campaign on the scenic shores of St-Tropez last month.

Marie-Sabine Leclercq, the label’s international communications director, previously spoke about Alexa’a presence on set. “The whole team fell under her spell,” Marie-Sabine said. “She immediately had a real vision and made a very on-point contribution to the looks for the shoot. There was such a synergy and an energy that we all went home delighted with this initial experience with her.”

Below, get your exclusive look at how it all came together:

Longchamp Spring 2014 Campaign

http://www.youtube.com/watch?v=o3Srboe8fBU

PR in Fashion

20140813-prinfashion-VASHTI-038-318720140813-prinfashion-VASHTI-016-2473

Held annually at the vibrant Skatt beauty salon, PR in Fashion has become one of the most sought after fashion networking events in Perth.

An outsider may see a career in any stream of fashion as very glamorous and desirable. The appeal towards fashion shows, photo shoots, magazine editorials, event planning etc. is justifiable and is almost tangible. However, very few people understand the rigorous hard work and the passion required in a field like this. This year’s annual PR in Fashion event by Curtin’s Public Relations Students Chapter showed us all about that!

Guests were welcomed with a glass of champagne and some lip-smacking canapés and macaroons. There was an extensive crowd of photographers, bloggers, stylists, fashion PRs and designers from Perth – all aspiring to make a mark in the fashion industry someday.
The program began with MC Tiff Warne addressing the crowd, instantly getting waves of laughter one after another with her spontaneous and clever wit. The fashion showcases for the night included some popular local brands and boutiques in Perth like Zed Allianc, Zingiber, Rosemaree White, Lost Souls Boutique and the finale with mesmerising collection by Betty Tran.

What sets this event apart from the rest of the fashion shows in Perth are the speakers. It can be called one of Perth’s own TED talks which a lot of fashion people of this city look forward to. This year they had young, inspiring women with amazing stories of their individual journey in this field. We had Maeva Heim from ASOS who narrated how her path unfolded once she decided to quit her pursuit of a law degree and instead decided to go for the fashion and beauty industry. Lei Lei Clavey, a fashion blogger and digital coordinator with Betts won everyone over by her story, which proves that taking risks and following your true passion, can actually take you to places. And finally Betty Tran’s journey from clearing dustbins in McDonalds to working with an international giant like Giorgio Armani to having her own successful eponymous label was not only astonishing but also shows anything can happen with persistence and sheer hard work!

PR in Fashion by PRSC is a great evening to look forward to every year if you love getting inspired and spending time with like-minded people.

Altitude Ball 2014

_HWI5904

The Altitude Ball, held at Crown’s Grand Ballroom on Saturday night, is an annual black tie event that raises money for the Royal Flying Doctors Service. Paying up to $6500 for a table of ten, this charity event is not for one with shallow pockets. Being shallow pocketed myself, attending with a media pass was a privilege, and can I say – what a party it was. It was wonderfully performed, with Channel 7’s Natalie Barr holding the night together as MC, and jazz singer Ali Bodycoat singing soulfully throughout. And then, at the end, was main act – and 90s darling – Kate Ceberano. She sang Pash. I jumped up on stage and blew her kisses. She waved, smiled and generally loved it.

_HWI5978

The entire setting of the Altitude Ball was opulent. Walk through the doors and be immersed in a sea of beautiful clothes, jewellery and perfectly coiffed hair. Look up and see trapeze artists, to the right a tasteful cocktail bar, ahead to gorgeous table settings covered in bottlebrushes, tulips and floating candles, and shiny chandeliers floating from the ceiling. On top of this was the silent auction, with items ranging from an impressive chrome propeller sculpture, to the somewhat tacky – a gold plated rose and an ugly guitar.

The Altitude Ball proved to be a fantastic night. But it did leave me wondering whether altruism or being fabulous was the most important emphasis of the night – but perhaps in cases like this the point is on the two being interdependent.

 

By: Stephanie Dryden