All posts by vashti

Alexa Chung – A Modern Day Alice in Wonderland

Alexa Chung_Picture1

Alexa Chung is the new face of Longchamp. The Vogue cover girl stars in both the brand’s spring/summer 2014 and autumn/winter 2014 campaigns.

The 30-year-old beauty is the face of the bag and accessories company, which this year is celebrating 20 years of its Le Pliage Heritage design.

News of Alexa’s role with the company was revealed last year, and she goes all out with her latest offering. She is seen exploring a sun-drenched Château des Ormes wearing different outfits, such as a teal-coloured dress, as she admires a range of accessories

As Alexa peeps through the keyholes of different rooms there are new discoveries waiting for her, which she picks up and admires throughout her exploring. The clip was directed by fashion photographer Jean-François Julian and takes the audience through Longchamp’s Autumn/Winter 14 Collection.

This isn’t the first time Alexa has graced the camera for the brand after modeling for its Spring/Summer 14 range earlier this year. Her last campaign saw her prancing around outside in a beautiful location, showing off the various pieces.

Alexa’s relationship with the label started after she DJ’d at the brand’s London flagship opening party in September. A meeting the following deal cemented the deal, and Max Vadukul shot the campaign on the scenic shores of St-Tropez last month.

Marie-Sabine Leclercq, the label’s international communications director, previously spoke about Alexa’a presence on set. “The whole team fell under her spell,” Marie-Sabine said. “She immediately had a real vision and made a very on-point contribution to the looks for the shoot. There was such a synergy and an energy that we all went home delighted with this initial experience with her.”

Below, get your exclusive look at how it all came together:

Longchamp Spring 2014 Campaign

PR in Fashion


Held annually at the vibrant Skatt beauty salon, PR in Fashion has become one of the most sought after fashion networking events in Perth.

An outsider may see a career in any stream of fashion as very glamorous and desirable. The appeal towards fashion shows, photo shoots, magazine editorials, event planning etc. is justifiable and is almost tangible. However, very few people understand the rigorous hard work and the passion required in a field like this. This year’s annual PR in Fashion event by Curtin’s Public Relations Students Chapter showed us all about that!

Guests were welcomed with a glass of champagne and some lip-smacking canapés and macaroons. There was an extensive crowd of photographers, bloggers, stylists, fashion PRs and designers from Perth – all aspiring to make a mark in the fashion industry someday.
The program began with MC Tiff Warne addressing the crowd, instantly getting waves of laughter one after another with her spontaneous and clever wit. The fashion showcases for the night included some popular local brands and boutiques in Perth like Zed Allianc, Zingiber, Rosemaree White, Lost Souls Boutique and the finale with mesmerising collection by Betty Tran.

What sets this event apart from the rest of the fashion shows in Perth are the speakers. It can be called one of Perth’s own TED talks which a lot of fashion people of this city look forward to. This year they had young, inspiring women with amazing stories of their individual journey in this field. We had Maeva Heim from ASOS who narrated how her path unfolded once she decided to quit her pursuit of a law degree and instead decided to go for the fashion and beauty industry. Lei Lei Clavey, a fashion blogger and digital coordinator with Betts won everyone over by her story, which proves that taking risks and following your true passion, can actually take you to places. And finally Betty Tran’s journey from clearing dustbins in McDonalds to working with an international giant like Giorgio Armani to having her own successful eponymous label was not only astonishing but also shows anything can happen with persistence and sheer hard work!

PR in Fashion by PRSC is a great evening to look forward to every year if you love getting inspired and spending time with like-minded people.

Telstra Perth Fashion Festival


SHOWS: Restyle Runway, Forrest Chase, Brookfield Place

ADDRESS: Fashion Central, Forrest Place

WHEN: Friday, 19 September 2014

In its 16th year, Telstra Perth Fashion Festival (TPFF) has firmly established itself as one of Australia’s most exciting and dynamic fashion events, through its inspirational and innovative calendar and local talent on show.


In its first day at Fashion Central for TPFF 2014 and the public got a chance to see the sustainable vintage and upcycling fashion project Restyle runway while Perth city retailers, Forrest Chase and Brookfield Place showcased their latest Spring Summer 2014 collections to inspire your new season wardrobe!

Restyle Runway show proved that it is possible to look fabulous even on a shoe-string budget. Restyle Photo-a-Day challenged people to wear only op-shop clothes for a month and then hit social media to prove that age doesn’t matter when it comes to dressing well! The bloggers showed us that you don’t need to shop at luxury stores to be on-trend – all it takes is a little imagination and a keen eye!

Forrest Chase retailers gave the public a taste of what to expect in stores for Spring Summer 2014. The catwalk definitely gave us some inspiration to head into your favourite retailer such as Withcery, Nine West, Portmans and many more to purchase the fresh summer look you just had your eye on.

Brookfield Place gave us a glimpse into trendsetting luxury pieces of sleek menswear and timeless womenswear, in their latest Spring Summer 2014 collections. We got to see some of Perth’s fashion favourites such as Montblanc, Bale Daniel Hechter, Anna Thomas and more on the wonderfully styled models.

By: Revathie Dhanabalan

Altitude Ball 2014


The Altitude Ball, held at Crown’s Grand Ballroom on Saturday night, is an annual black tie event that raises money for the Royal Flying Doctors Service. Paying up to $6500 for a table of ten, this charity event is not for one with shallow pockets. Being shallow pocketed myself, attending with a media pass was a privilege, and can I say – what a party it was. It was wonderfully performed, with Channel 7’s Natalie Barr holding the night together as MC, and jazz singer Ali Bodycoat singing soulfully throughout. And then, at the end, was main act – and 90s darling – Kate Ceberano. She sang Pash. I jumped up on stage and blew her kisses. She waved, smiled and generally loved it.


The entire setting of the Altitude Ball was opulent. Walk through the doors and be immersed in a sea of beautiful clothes, jewellery and perfectly coiffed hair. Look up and see trapeze artists, to the right a tasteful cocktail bar, ahead to gorgeous table settings covered in bottlebrushes, tulips and floating candles, and shiny chandeliers floating from the ceiling. On top of this was the silent auction, with items ranging from an impressive chrome propeller sculpture, to the somewhat tacky – a gold plated rose and an ugly guitar.

The Altitude Ball proved to be a fantastic night. But it did leave me wondering whether altruism or being fabulous was the most important emphasis of the night – but perhaps in cases like this the point is on the two being interdependent.


By: Stephanie Dryden

Jonte’s Fashion Show


Jonte Pike, a young talent who is set to go very far with her label ‘Jonte’ launched her autumn/winter 14’ collection last Friday night, 2rd May at the luxurious Gold Bar. The sophisticated and stylish venue hosted a beautiful catwalk to showcase Jonte’s collection titled ‘Antiquity’. With darker shades and a wintery ambient, Jonte showcased a mesmerizing collection which was feminine yet full of strength. A wintery colour palette of black, burgundy, bronze and dark green shades made us want winter to come quicker! Each garment was impeccably structured, intertwined with a mix of textiles including leather, silk, wool and intricate beading.

I sat down with the designer before the show to ask her some questions about her label and herlatest collection.

Congratulations on winning the Vocational Student of the year in 2012. How did that feel?

It was amazing, a bit surreal, really nothing I expected. I was privileged to have received the award across all areas of vocational training and was humbled to be representing the fashion industry. It was great meeting such talented students from all across Australia at the nationals in Brisbane. The training awards were a lifetime experience.

You also received a scholarship to Japan, what kind of opportunities did Japan open up for you?

There were so many opportunities from the trip including factory tours which you don’t get to see in Australia. We got to see many various techniques unique to Japanese Hyogo Textile Companies such as the weaving and dyeing processes. Having the opportunity to work with textile companies who supply fashion houses like Calvin Klein and Versace was enthusing! I had my own textile design manufactured in Japan and was able to showcase this fabric at Perth Fashion Festival. I was lucky to receive the scholarship on two occasions, 2011 as a graduate designer and 2014 as the emerging designer. On the 2014 trip iconic designer Akira Isogawa participated and it was such an experience to be in the presence of a top Australian Designer.

Being from South Africa, has your heritage influenced your designs in any way?                   

Yes definitely, I’ve got a very eclectic feel to my work. I work with a lot of leather and hand beaded qualities, which was influenced from my South African background. I have always loved different cultures in South Africa and have been told it can be seen through my work.

I noticed you tend to use different fabrics together, is there a reason behind that?                    

It has become my design stamp. I like to mix leather, silk and hand beading. I love to juxtapose different textiles together. I enjoy mixing textures together to create a tactile sense to the garment. It adds a different element, which is more unique to my designing.

Can you describe to us what your latest collection was about?

The Jonté Antiquity Fall/Winter 2014 Collection draws inspiration from an antique ambience but re-worked for today’s modern edgy woman. A necklace I got from my grandmother inspired the whole collection. Playing with contrasting fabrics, this collection embodies genuine leathers, sheer textiles, hand-beaded features, laser cutting and hand dyed Batik textiles.

So the necklace was the key source for this collection, what were some other sources of inspiration for ‘Antiquity’?

Some beautiful textiles I found including silk devoré fabrics and some coloured leathers also inspired me for this collection. I liked the idea of re-working older fashion ideas into modern looks. There are a few design elements, which continue through the collection including zippers, piping and leveled hemlines, which developed from my inspirations and became key features.


Where do you source your materials from?                    

There are a few different companies I go to or if I find a swatch I go to places to try and find that same material or the closest form to it.


How do you hope your brand will develop over the next few years? 

As of end of last year I started stocking in Sydney and Melbourne so I am hoping to grow that. I am setting up my online store at the momentand I hope to open up a showroom sometime next year, eventually working towards opening up a store one day and expanding through Australia.


You can check out ‘Jonte’ the label on:




By: Bojana Petrovich