Alexa Chung is the new face of Longchamp. The Vogue cover girl stars in both the brand’s spring/summer 2014 and autumn/winter 2014 campaigns.
The 30-year-old beauty is the face of the bag and accessories company, which this year is celebrating 20 years of its Le Pliage Heritage design.
News of Alexa’s role with the company was revealed last year, and she goes all out with her latest offering. She is seen exploring a sun-drenched Château des Ormes wearing different outfits, such as a teal-coloured dress, as she admires a range of accessories
As Alexa peeps through the keyholes of different rooms there are new discoveries waiting for her, which she picks up and admires throughout her exploring. The clip was directed by fashion photographer Jean-François Julian and takes the audience through Longchamp’s Autumn/Winter 14 Collection.
This isn’t the first time Alexa has graced the camera for the brand after modeling for its Spring/Summer 14 range earlier this year. Her last campaign saw her prancing around outside in a beautiful location, showing off the various pieces.
Alexa’s relationship with the label started after she DJ’d at the brand’s London flagship opening party in September. A meeting the following deal cemented the deal, and Max Vadukul shot the campaign on the scenic shores of St-Tropez last month.
Marie-Sabine Leclercq, the label’s international communications director, previously spoke about Alexa’a presence on set. “The whole team fell under her spell,” Marie-Sabine said. “She immediately had a real vision and made a very on-point contribution to the looks for the shoot. There was such a synergy and an energy that we all went home delighted with this initial experience with her.”
Below, get your exclusive look at how it all came together:
Longchamp Spring 2014 Campaign